Sunday, September 23, 2007

Sprint and Microsoft Offers Mobile Searches Based on GPS

Sprint and Microsoft are combining to offer a first of its kind service. The first fully integrated GPS location-aware mobile search service is now available from Sprint at no additional cost to Sprint data subscribers.

Using the existing search function on Sprint GPS enabled phones, users can simply type in a keyword like "gas station" and a listing of nearby gas stations will be listed based on GPS coordinates. No address information is needed, not even a zip code. The service takes it a step further by offering driving directions by clicking on a link or calling the business directly from the search screen. Users also have the option to send directions to a friend who may need directions to the same destination, like a restaurant.

Voice search capabilities are also available allowing users to simply say the word "gas station" versus typing it in. This service requires users to download a client to their phones and is only available on certain phones.

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