Did You Know: Cellphones and Driving

Cellphones and Driving: There has been driver distraction legislation—most involving cell phones—in all 50 states during the past five years. In 2006 alone, 43 states entertained distracted driver legislation. Many measures seek to outlaw driver use of hand-held phones, with other bills designed to keep cellphones out of the hands of teens and school bus drivers.

Did You Know: Google.com Most Popular Mobile Site

Google.com topped the list of the most popular mobile Web sites in the both United States and the United Kingdom for the second month in a row, according to M:Metrics. Search, news and social networking sites dominated the list during March. In the U.S., Yahoo.com, MSN.com, Microsoft.com and Live.com rounded out the top five domains, while in the U.K. BBC.co.uk, Orange.co.uk, Three.co.uk and O2.co.uk garnered the most hits.

Mobile Phone Searches

A new study commissioned by digital marketing agency, iCrossing, found that only 30% of mobile users access the Internet on their devices. Of that portion, 75% conduct searches using their mobile phones, and over half of those who do, prefer the mobile sites of the major search engines such as Google and Yahoo to the built-in search tools offered by the carriers. Most searchers look for maps or directions, weather reports or local information. And nearly 75% of those who use their mobile devices as search tools are not willing to browse beyond the second page of the search results.