Did You Know:

Women are more inclined to click on text-based mobile ads while men are more likely to be lured by video marketing messages, according to a study of U.K. users from Tickbox, a London-based market research firm.

The survey, which was commissioned by mobile media publisher MoMac, found that text ads are the most effective mobile advertising format, favored by 56% of wireless users. Sixty percent of women preferred text ads, according to the study, while only 47% of men opted for the links.

Picture or banner ads were the second-most popular format, favored by 29% of all users, while nearly one-quarter of males cited video advertising as the favorite method. Only 12% of females preferred video ads. Unsurprisingly, 16- to 24-year-olds preferred video by a nearly two-to-one ration over users older than 55.

Younger users also preferred to view ads in exchange for content, while more than half of users 45 and older opting to buy content a la carte. And 54% of females preferred the pay-per-download mode compared to 41% of men, who were more accepting of mobile ads.
Source: www.rcrnews.com

BlackBerry 8830

The BlackBerry 8830 is the CDMA version of the 8800 which is currently available from GSM carriers Cingular and T-Mobile. Verizon and Sprint will both carry the 8830 starting this summer. Verizon will have it in May and Sprint is planning to have it available in June or July.

The device is a quad band device so it will be able to work overseas, making it BlackBerry's first CDMA device that will work internationally. It will also have a media player, a MicroSD slot, Bluetooth, full QWERTY keyboard, and built-in GPS.

Although Sprint will be the last carrier to launch the device, it will be worth the wait to hold off getting it from the other carriers. The reason is the phone will be unlocked from Sprint, while it is locked with other carriers. When traveling internationally with a Cingular 8800 or a Verizon 8830, you will be required to use the carrier's SIM card, meaning you will incur international roaming rates. Sprint gives you the option to use the SIM card of a local in country carrier, meaning you will be charged local per minute rates versus international roaming rates. This represents substantial cost savings for the international traveler. One caveat is that if you wish to keep the same number internationally, you will need to use the Sprint SIM card, incurring Sprint international roaming rates.

One cool feature about the MicroSD slot is it is located inside the battery cover. This makes it impossible to accidentally pop out and difficult to be stolen. The bad to this, is it won't be easily accessible, but security is key here.

Still missing from the 8830 is a camera/video recorder. Again, security is the reason for this.