Sunday, January 28, 2007

25 to 34 Yr. Olds Most Likely to Subscribe to Mobile Internet

comScore Inc. completed a study to determine the demographic that is most likely to access the Internet from their mobile phones. They grouped respondents into three groups. The "cellular generation" represented 18 to 24 year olds. The "transitioners" represented 25 to 34 year olds, and the "adult adopters represented those 35 years old and older.

The results showed that "transitioners", those between the ages of 24 and 35, are most likely to use their wireless phone to access the internet.

"The cellular generation is more apt to view their cellphone as an expression of their individuality and a mobile entertainment device that conveys their social status. But transitioners are close behind in their desire to purchase trendy phones. The cellular generation places the greatest value on features such as text messaging and instant messaging, while their more senior counterparts were found to take a more functional view. And that’s where transitioners outdid the cellular generation, with 29 percent subscribing to Internet services on their cellphones compared to 23 percent among younger users."


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