Wednesday, May 30, 2007

Did You Know: Motorola a Japanese Firm??

Young consumers tend to know little about the brands behind the products they use, including wireless brands, according to a study from market-research firm Anderson Analytics. Cellphones topped the list of products for which students misidentified the manufacturers' country of origin, said the company. More than half of college students surveyed by the company believed Nokia is a Japanese company, with only 4.4% correctly identifying the company as Finnish. Forty-two percent of students believed Motorola Inc. is Japanese. Motorola is based in Schaumburg, Ill.

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