Tuesday, July 24, 2007

Did You Know: Mobile Video

Mobile television and video subscription revenues grew 198% year-over-year to $146 million in the first quarter of 2007, according to data from Telephia Inc. Approximately 8.4 million wireless customers now subscribe to some form of mobile video, representing nearly 4% of all U.S. mobile subscribers.

In addition, nearly half of the mobile video subscribers polled said they were willing to view ads on their cellphones in exchange for something of value, according to Telephia. At least 55% said they recalled viewing a mobile ad in the last 30 days, which is nearly three times the recall rate for mobile data consumers in general.

Meanwhile, revenues from mobile television and video services are quickly gaining on mobile music. Mobile music, which includes realtones, ringtones and full-track music, brought in $239 million for the quarter. At least 27 million subscribers downloaded some form of audio on their mobile devices, marking a growth of 8 million since the same quarter a year ago, Telephia reported.


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